Cambridge Independent: Professor Jaideep Prabhu discusses his new book

A new book Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School, explores the role of government in a world transformed by technology and shocked by the coronavirus pandemic. The book – entitled How Should a Government Be? – outlines the state’s role in the 21st century. “We started doing the proofing around February last year, and then of course the pandemic hit and the question of how should a government be became perhaps even more pressing, Jaideep says. “It became even more clear that governments have a huge role in society, particularly in times of crisis – and so I had to rethink, or at least flesh out, some further ideas throughout the book.”

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