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Entrepreneur: How your small business can take down Goliath

Hamza Mudassir, Visiting Fellow in Strategy and alumnus (MBA 2012) of Cambridge Judge Business School, discusses outlines four strategies on how small startups can compete with bigger companies and succeed. “Taking down Goliath is by no means easy. But it is happening with more frequency and at a larger scale today than any other time in history, he writes. “So if you’re small today, take heart: With the right plan, even your biggest competitors may be in your reach.”

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