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FDI Intelligence: How streaming platforms are changing the geography of media investment


An article discussing how economic developers worldwide are capitalising on the “streaming wars” to promote investment, high-value-added job creation and cultural exports.

“The new streaming models privilege more of a convenience logic [enabling consumers to watch content on a personal device as opposed to going to cinema], which is much more global than local”, says Allègre Hadida, Associate Professor of Strategy at Cambridge Judge Business School, who has researched the impact of streaming services on Hollywood studio filmmaking.

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