Financial Times: The frugal ingenuity that everyone needs in a crisis

Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School, comments on jugaad innovation during crisis. “It’s a kind of mindset that can be applied to a whole range of contexts,” Jaideep says. “In times of crisis, people who have been practising those muscles suddenly come into their own.” (subs)

Read the full article [ft.com]