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Financial Times: What an executive MBA did for me


Cambridge Executive MBA alumna Eugenie Regan talks to Financial Times on what she learnt on the course. “At the time, I was working for a non-governmental organisation and used the EMBA every day,” she said. ”With marketing, for example, I thought, this is not going to be very useful or applicable because I work in the NGO sector. But marketing is all about end users and customers, whereas my sector is all about the science and research, as opposed to asking who the end user is and how can we orient around them? So immediately I was able to apply that expertise.”

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