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Forbes: How extreme situations clarify your purpose, according to Cambridge Ethnography Professor Mark de Rond


An interview with Mark de Rond, Professor of Organisational Ethnography at Cambridge Judge Business School, about his research on human behaviour in extreme situations. “I’m intensely curious about what happens to people when they are forced into environments that are uncomfortable, or more extreme,” de Rond said. “The underlying idea is a very familiar one – by putting people in something like a pressure cooker, it helps smoke out the issues that exist in everyday life but are usually so subtle that they’re difficult to observe. Once you turn up the temperature, they tend to come to the fore. I think that’s one of the attractive features of extreme context research in general.”

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