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Forbes: It’s not just the anti-vaxxers: Why are so many people wary of Covid-19 vaccines?

Sunita Sah, KPMG Professor of Management Studies at Cambridge Judge Business School, discusses the reasons why people mistrust the Covid-19 vaccines and what could be done to overcome this. “Public endorsements of Covid-19 vaccines from trusted leaders from the same demographics and communities will build confidence and persuade the public about the safety and necessity of the vaccine,” she says.

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