Forbes: It’s not just the anti-vaxxers: Why are so many people wary of Covid-19 vaccines?

Sunita Sah, KPMG Professor of Management Studies at Cambridge Judge Business School, discusses the reasons why people mistrust the Covid-19 vaccines and what could be done to overcome this. “Public endorsements of Covid-19 vaccines from trusted leaders from the same demographics and communities will build confidence and persuade the public about the safety and necessity of the vaccine,” she says.

Read the full article [forbes.com]