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IQ Magazine: Exploring the entrepreneurial mind

Bruno Cotta, Executive Director of the Entrepreneurship Centre at Cambridge Judge Business School, discusses the attributes of the next generation of leaders and managers.

“Much of our understanding today about the psychology (and now physiology) of entrepreneurs has been informed by research conducted by academics intrigued by the relationships between achievement motivated thoughts, risk taking behaviours and the hope for success (and fear of failure) in starting and scaling new ventures,” Bruno writes. (pages 24-25)

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