Marketplace: Can company culture survive Zoom?

Jennifer Howard-Grenville, Diageo Professor of Organisational Studies at Cambridge University Business School, comments on organisational culture during coronavirus pandemic. She says ‘the importance of intention should be one of the most valuable lessons about company culture to come out of this pandemic.’ Jennifer said: “Culture isn’t just inertial, it doesn’t come for free,” she said. ‘You have to keep feeding it.”

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