Nareuporn Piyasinchai, a PhD candidate in the Strategy & International Business subject group at Cambridge Judge Business School, discusses reputation management during crisis. A recent study co-authored with Dr Matthew Grimes, suggests companies should pay more attention to reputation in times of upheaval. “That’s especially true when it comes to your environmental, social and governance (ESG) practices. Our research found that during highly disruptive periods, public ESG criticism “imprints” on firms’ reputations, creating a long-lasting impression that shapes their future practices,” Nareuporn writes.
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