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The Conversation: Pursuing Tesla’s electric cars won’t rev up VW’s share price

Hamza Mudassir, Visiting Fellow in Strategy and alumnus (MBA 2012) of Cambridge Judge Business School, on why Volkswagen’s aim to catch up with Tesla’s electric cars might not work. Volkswagen’s chairman Herbert Deiss “appears to believe that building better, more electric “products” will help him save VW, Hamza writes. “History, however, has repeatedly shown that building a better product rarely resolves disruption.”

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