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The Economist: Why senior consumers and employees could save your company

Professor Mauro Guillén, the incoming dean at Cambridge Judge Business School, comments on why companies are focused on millennials, via The Economist. “At the turn of the 21st century, the generation that attracted all of the attention was millennials, because there was something mystifying about them,” Professor Guillén said. “They were the first generation to embrace technology fully, so much so that they were promptly accused of killing everything from beer to homeownership and the movie business.”

Read the full article [execed.economist.com]