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Bored Panda: 40 hard-to-believe facts shared by the “Unbelievable Facts” Facebook page


Thomas Roulet, Associate Professor in Organisation Theory at Cambridge Judge Business School, explains that conspiracy theories are first and foremost collective narrative and so, “they make people feel part of a group.”

According to him, “they are not necessarily trying to explain something they don’t understand—in fact it might be something they understand very well, but the way to approach this thing, collectively, as a group defending a theory, strengthens their sense of identity.”

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