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Business Because: What is the gig economy? Jobs, apps & platforms explained


Gig economy companies like Uber, Deliveroo, and Airbnb have made purchasing products and services quicker and simpler. But what is the gig economy?

“The gig economy is for individual staff to act with responsibilities for customers through a platform that assigns responsibilities and handles the movement of pay on a task-by-task basis.” says Thomas Roulet, Associate Professor of Organisational Theory at Cambridge Judge Business School.

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