Cambridge Independent: Ken Banks revels in extraordinary pursuit of life as a social innovator in new book

 

Ken Banks, visiting Fellow in Marketing at Cambridge Judge Business School and author of The Pursuit of Purpose, says his book presents a snapshot of a unique time in humanity’s wheelhouse when technology met social entrepreneurship – and the role he played there.

“I won 13 awards,” he says of the halcyon days when his social enterprise, FrontlineSMS, broke into the African market with a text messaging platform that linked mobile phones together to form communities and, later, became platforms for financial activity.

“I’d not intended to run a 20-person organisation, it just happened to be something people wanted. I was very excited about the idea of coding something that might be useful.” he says.

Read the full article [cambridgeindependent.co.uk]