skip to navigation skip to content

ConSalud: Are healthy food messages and labels really effective?


A recent study co-authored by Cambridge Judge Business School has highlighted the limited impact that food messages that seek to improve our health have on consumers’ purchasing decisions, article says.

“The practical impacts of our findings are twofold: the results cast doubt on the effectiveness of targeted health messages as a mechanism for driving healthy food choices but suggest that healthy staple foods could prevent less healthy food choices by counteracting hedonic cues through the interaction of competing messages.” says study co-author Lucia Reisch, Professor of Economics and Behavioural Policy at the El-Erian Institute for Behavioural Economics and Policy at Cambridge Judge. (transl. from Spanish)

Read the full article []