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Forbes Brasil: What is the true cost of the food that goes to the plate?


Chris Marquis, Professor of Chinese Management at Cambridge Judge Business School, meets Truce Price, which with its method attracts institutions such as Rabobank and the United Nations Food Systems Summit.

The increase in prices in the supermarket has made us pay more attention to the cost of food and how the systems that seem out of our control influence these prices. While it may be a challenge to convey or understand the scope of the global food system, an organisation is taking this concept to supermarket shelves, showing people the real cost of some items on the shelves, the article says. (transl.)

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