Forbes: Fors Marsh Group takes a data-driven approach to help build consumer awareness ff social impact

Christopher Marquis, Sinyi Professor of Chinese Management at Cambridge Judge, having joined the Business School, writes about Fors Marsh Group and how it has changed over the years.

“Since becoming a Certified B Corporation in 2017, Fors Marsh Group has worked with leaders and businesses in the B Corp community to grow the movement of business for social good by collecting and incorporating – of course – data through pro bono work with B Lab U.S. and Canada, the nonprofit that oversees B Corp Certification,” he writes. “Their most recent research with B Lab focuses on gauging awareness of and future opportunities for B Corps as they look to create social and environmental benefit.”

Read the full article [forbes.com]