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Forbes: Responsible and resilient – Intrepid Travel shows doing good is also good for business


Christopher Marquis, Sinyi Professor of Chinese Management at Cambridge Judge Business School, writes about how the COVID-19 pandemic has affected the tourism industry.

“James Thornton CEO of Intrepid Travel, the world’s largest B Corp certified travel company, shared with me that the pandemic presented the most challenging years the business has endured in its 32-year history. Yet, despite these unprecedented setbacks to the global tourism industry at large, Thornton also told me that Intrepid Travel has been able to grow, invest and further demonstrated that doing good for the world is also good for business.”, he writes.

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