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Search Data is never objective. Also, let experiences and intuition get raw a little once in a while


Matthew Jones, Professor of Information Systems at Cambridge Judge Business School, is featured in this article about the objectiveness of data.

Blind faith that data is a flawless reflection of reality tricks many businesses into making decisions on a faulty basis. However, a new scientific article by Matthew Jones shows that data is never objective, demonstrating that all datasets have limitations and that it is unwise to rely raw on data alone, the article says. (transl.)

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