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Harvard Business Review: The Chinese market is more than just its urban centres


Christopher Marquis, Professor of Chinese Management at Cambridge Judge Business School, writes about geopolitical uncertainty and multinationals exiting China in record numbers.

“Too many multinational companies start by targeting China’s rich urban markets. But as a few, such as chip manufacturer AMD, have discovered, along with many of China’s most successful homegrown companies like Pinduoduo, starting in China’s rural communities cities may be a better entry strategy,” Chris writes.

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