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IPS News: BRAC celebrates 50 years – A case for social development founded and led by the Global South


Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School, commented on BRAC celebrating 50 years.

In working with millions of people living in extreme poverty, the solutions put forward by BRAC have been borne from innovation through frugality for the sake of financial viability and social and environmental impact, Jaideep noted.

“Indeed, Bangladesh has pioneered the idea of social business… but instead of returning these profits to investors and owners, you put this wealth back into scaling your social mission and broadening your social impact.” he said.

Jaideep also noted that this approach to business and social development had been adopted worldwide, including publicly listed companies that take responsibility for their performance’s social and environmental impact.

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