Nestle is to halt the sale of a wide range of brands in Russia amid Ukrainian President Volodymyr Zelensky’s criticism of the world’s biggest food company for its continued presence in the country.
Before its move Wednesday, Nestle was denounced by Ukrainian politicians as well as activist group “Anonymous”, which also urged a product boycott.
“There’s a history of protesting against Nestle,” said Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School.
“Nestle is much more front and centre than P&G and Unilever when it comes to people knowing that they make their products. Nestle’s logos are very prominent on its products.” he said.
Read the full article [Reuters.com]