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The Conversation: How to express yourself if you want others to cooperate with you – new research


New research, published in Rationality and Society and co-authored by Cambridge Judge Business School, sheds some light on the best way to get people to cooperate in creating dramatic social or environmental changes.

Collective action, however, can involve social dilemmas. That’s because the choice to act altruistically might come at some personal cost, says article’s author Magda Osman, Head of Research and Analysis at the Centre for Science and Policy, which is affiliated with Cambridge Judge.

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