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The Conversation: Three ways for Sony to avoid getting left behind by Microsoft


Hamza Mudassir, Visiting Fellow in Strategy and alumnus (MBA 2012) of Cambridge Judge Business School, writes about Sony and what the company should do in response to Microsoft’s announcement of takeover of videogames maker Activision Bizzard.

“Sony needs to move fast and with a clarity of purpose – otherwise the next decade will see it lose even more ground to these tech giants as they recreate the very reality we live in,” he says.

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