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The Economic Times India: Governments need private sector strategies like an ‘outside-in’ approach to meet challenges like climate change: Jaideep Prabhu


Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School, speaks about the key insights that private enterprise can offer governments today.

“Through the pandemic, people worldwide relied on private sector efficiency to deliver vital services. They now expect similar responsiveness from their governments. Innovation is the ability to change while you’re also conducting business as usual and a good step for governments globally now would be to establish innovation units, like the private sector, where people spend time thinking about how to do things better for customers.”, Jaideep says.

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