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The Economist: Why employees want to work in vilified industries


A book by Thomas Roulet, Associate Professor in Organisation Theory at Cambridge Judge Business School, entitled “The Power of Being Divisive”, points out that employees of demonised firms are often proud to be on the payroll.

A study by Thomas Roulet found that job satisfaction increased at firms that faced disapproval, provided their employees regarded the criticism as illegitimate, the article says.

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