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Search (La Nacion): Demonised industries – why people choose to work in companies with a bad reputation


Payment is a lever that might work for some positions and some people, but not for everyone. And it hardly satisfies as a psychological explanation. “Yes, I work for a hideous company, but at least the pay is great,” isn’t the kind of narrative people like to fall asleep with, the article says.

Thomas Roulet, Associate Professor of Organisation Theory at Cambridge Judge Business School, points out in The Power of Being Controversial: Understanding Negative Social Assessments, a book about stigma in business, that employees of demonised companies often pride themselves on being on the payroll. (transl.)

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