Jaideep Prabhu, Professor of Marketing and Carlos Montes, Visiting Fellow at Cambridge Judge Business School, are featured in this article regarding a framework report for the Brokering Trust to Accelerate Innovation, published in conjunction with the Centre for India and Global Business.
“This framework is designed to broker projects between government champions and innovative companies that seek high social impact. Having a third-party broker could be the key to getting many projects off the ground given uncertainties and other issues facing both private companies and governments,” says Jaideep Prabhu.
Read the full article [businessweekly.co.uk]
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