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California Management Review: Corporate activism when the stakes are high


Jennifer Howard-Grenville, Diageo Professor in Organisation Studies at Cambridge Judge Business School, co-authored an article about corporate activism.

“As businesses face mounting pressure to tackle social, environmental, and economic challenges, there has been a rise in corporate activism wherein businesses are expected to take public stances and instigate substantive actions on issues such as social inequalities, climate change, or human rights,” the article says.

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