Radio Cambridge 105: Cambridge Judge Business School study into Pay What You Want

 

Vincent Mak, Professor of Marketing & Decision Sciences at Cambridge Judge Business School, has been interviewed from Radio Cambridge105, about his recent study regarding the pay-what-you-want models. 

“The study identifies a link between value of the offering and the obligation thus felt by the recipient, and this affects the amount of the payment,” says Vincent. 

Read the full article [cambridge105.co.uk]