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The Conversation: Google’s search business doesn’t have to be killed by AI chatbots – here’s the ugly workaround


Hamza Mudassir, Fellow at CJBS, and Kamal Munir, Professor of Strategy and Policy, have written about the impact of AI chatbots on Google’s search business in The Conversation.

“Many are asking if we are witnessing Google’s Kodak moment, in reference to the American camera giant’s famous demise at the hands of digital photography. That could be overstating it, but we certainly think there is some merit to investors’ concerns for Google’s future as a search engine company.”

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