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The Conversation: Pursuing Tesla’s electric cars won’t rev up VW’s share price

Hamza Mudassir, Visiting Fellow in Strategy and alumnus (MBA 2012) of Cambridge Judge Business School, on why Volkswagen’s aim to catch up with Tesla’s electric cars might not work. Volkswagen’s chairman Herbert Deiss “appears to believe that building better, more…

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Financial Times: How MBA students have faced a year of uncertainty

Current student Hanna-Lil Malone talks about her experience studying MBA during Covid-19. As the head of Cambridge Judge’s Wo+Men’s Leadership group, Hanna said coronavirus pandemic “has encouraged creative thinking and, in turn, communication not just among students in her programme…

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Entrepreneur: How your small business can take down Goliath

Hamza Mudassir, Visiting Fellow in Strategy and alumnus (MBA 2012) of Cambridge Judge Business School, discusses outlines four strategies on how small startups can compete with bigger companies and succeed. “Taking down Goliath is by no means easy. But it…

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Fashion United: Parsons School of Design names new dean of fashion

Dr Ben Barry, PhD alumnus of Cambridge Judge Business School, has been appointed the new dean of the School of Fashion at The New School’s Parsons School of Design. “I am incredibly excited to be joining Parsons School of Design…

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The Conversation: Can an Apple search engine ever compete with Google?

An article written by Hamza Mudassir, Visiting Fellow in Strategy and alumnus (MBA 2012) of Cambridge Judge Business School, discusses the differences between an Apple search engine and Google. He writes: “Google’s dominance on internet search will not come to…

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