With guest panellists Ajay Chowdhury, Managing Director and Partner of BCG Digital Ventures, Cherry Freeman, Founder and Partner of Hiro Capital and Jonas Almgren, CEO ArtFacts

“What makes a great creative business?”

The UK’s cultural and creative industries are world leading, with creative people at the centre of their success. Nevertheless, creative businesses can be seen as outliers for traditional investment. Join us to hear from a panel of experienced entrepreneurs, exploring their stories and perspectives on how to create a successful business and what founders can do help their companies to thrive and scale. How can innovative startups carve out a space for themselves in the creative economy today? What is it that excites investors and customers?

Chaired by Dr Emma Salgård Cunha, Project Lead, Arts, Humanities and Social Sciences at Cambridge Enterprise.

Registration: 18:25-18:30
Panel talk: 18:30-20:00
Networking: 20:00-20:30

Ticket booking is essential for the November series. Please note: main registration closes 24 hours prior to the event. The event will take place on Zoom.

Have a question? Please email the team at [email protected].


Enterprise Tuesday introduces budding entrepreneurs to the world of business, aiming to inspire people to pursue their entrepreneurial ambitions. The talks are open to everyone but prior registration is essential.

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Speaker bios

Ajay Chowdhury

Ajay Chowdhury, Managing Director and Partner of BCG Digital Ventures

Ajay has 25 years of startup venture experience building disruptive new digital businesses, in a wide range of industries. He has particular expertise in mobile, e-commerce, digital media, data analytics, digital retail and government and strong functional expertise in sales, strategy development, product development and fund raising. Selected to be part of the Asian Power 100 – the 100 most influential and powerful Asians in the UK, won Dealmaker of the Year 2015 award from M&A Magazine, Top 100 Asian tech stars and selected as one of 2016’s Sunday Times top 100 BAME business leaders in the UK. Ajay was most recently CEO of Seatwave, a European online ticketing marketplace that was sold to Ticketmaster. Prior to this, he was CEO of ComQi, a global omni-channel retail technology company before which he co-founded IDG Ventures Europe, a $100 million European venture capital fund. At IDGVE he was the founder investor and Chairman of Shazam, a mobile audio recognition company and also invested in and served on the board of Lionhead, a games developer, sold to Microsoft. Prior to IDGVE he was CEO of LineOne – a joint venture between United News and Media and British Telecom – which he grew into one of the UK’s largest portals and ISP’s. At UNM was founder and Managing Director of its internet division, before which he was a manager at Bain & Company. Ajay has an MBA from Wharton and served on the board of the UK government’s Department of Culture, Media and Sport.

Cherry Freeman

Cherry Freeman, Founder and Partner of Hiro Capital

Cherry is a Tech entrepreneur and angel investor. She is the Co-founder of global community & ecommerce brand LoveCrafts Rated ‘Britain’s Coolest Female Founder’ by Business Insider. She is a Contributor to ‘Upscale’: what it takes to scale a startup, by the people who’ve done it (produced by Tech Nation) 10 years working with venture backed tech companies (Mimecast, New Voice Media, Chiaro, Quill Content, Percept among others) seven years at Computacenter leading strategy, M&A and building a new software division to £250 million turnover in three years previously Boston Consulting Group. She has a MA Hons History First Class, Cambridge University.

Jonas Almgren

Jonas Almgren, CEO ArtFacts

Jonas Almgren has been working with startups in Silicon Valley, New York, London, and Berlin for over three decades. As a software engineer in Silicon Valley he helped scale companies such as Vantive and Epiphany through early stages to IPO. He then started and sold an online yellow page company, before taking on the art market. In 2008, he cofounded the VIP Art Fair in New York, in 2012 he went on to take London based Artfinder from an embryonic idea to a world-leading art marketplace, and since 2019 he’s been running Berlin-based Artfacts.

Emma Salgård Cunha

Dr Emma Salgård Cunha, Project Lead, Arts, Humanities and Social Sciences at Cambridge Enterprise

Emma is Arts, Humanities, and Social Sciences Project Lead at Cambridge Enterprise. She works with the University’s entrepreneurial researchers and innovators to help them make an impact in industries including arts and culture, heritage and museums, global development, digital humanities, education, and the public and social sector. Emma has a PhD in English Literature from the Cambridge and has held lectureships at the University of Oxford and Middlebury College.

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(where applicable, further details sent upon registration)

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Date: 17 November 2020
Start Time: 18:30
End Time: 20:00

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Open to: All

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(where applicable, further details sent upon registration)

Event timings

Date: 17 November 2020
Start Time: 18:30
End Time: 20:00