With guest panellists Carolyn Dailey, Founder of Creative Entrepreneurs, Colin Burrows, Founder of Special Treats Productions and Winnie Awa, Founder of Antidote Street
“Marketing is no longer about the stuff that you make, but about the stories you tell.” – Seth Godin
Creative startups are born when individuals with artistic superpowers turn their passion(s) into a viable business offering. There will be lots of things you’ll need to achieve before you get your idea or company running, but it all starts with your story. Our session is designed for everyone from the creative freelancer building a personal brand to those wishing to develop a business. Join us to learn how creative business owners use their stories to build a brand that powers their businesses.
Chaired by Carol Sun-Schuster, Founder of SunSchu.
Enterprise Tuesday introduces budding entrepreneurs to the world of business, aiming to inspire people to pursue their entrepreneurial ambitions. The talks are open to everyone but prior registration is essential.
Would you like to attend all Enterprise Tuesday talks in Nov 2020, Feb 2021, May 2021 and attend two exclusive Enterprise Tuesday sessions next year? Book your ticket for the full series here at a discounted rate of £60.
Carolyn Dailey, Founder, Creative Entrepreneurs Carolyn launched membership-based movement Creative Entrepreneurs at No. 10 Downing Street in 2016. Its mission is to empower creative people to transform their lives by turning their creative ideas into successful businesses. Previously, Carolyn spent over 20 years with entertainment leader Time Warner (now Warner Media), helping HBO, CNN, Warner Bros. and Time Inc. expand their reach in Europe. She has been named by Creative Review as one of the Top 50 Creative Leaders, by BIMA as one of the Top 10 Entrepreneurs progressing the creative industries and by WIRED as one of the Top 10 Women Digital Powerbrokers, alongside Natalie Massenet and Martha Lane Fox. She has lectured and presented on creative entrepreneurship at institutions including Central St Martins, London College of Communications, Ravensbourne University, the Design Museum, the V&A, the Whitechapel Gallery, D&AD, the London Design Festival, Cambridge University and No. 10 Downing Street.
Colin Burrows, Founder of Special Treats Productions
He began his broadcasting career at Cambridge University where he was the Programme Controller of Cambridge University Radio in 1980 (now CamFM). He started as a producer at Capital Radio in the news and documentaries department then moved to Radio One as a producer. He founded Special Treats Productions in 1987 while continuing to work for the BBC. The company produced series for Sky Television, Film Four and broadcasters worldwide and now includes Apple, Netflix and Amazon amongst its clients – the company also produces award-winning documentaries. London based, Colin works across the international film spectrum with a special interest in India. He is an international adviser to Federation of India’s Chamber of Commerce and Industry’s Entertainment division and has executive produced six films in India. He is a co-founder of Beautiful Bay Entertainment. Their first film as producers, BOMBAIRIYA was released by Sony Pictures India in January 2019 and is currently screening on Netflix. They will remake THE FAR PAVILIONS in 2021 as a major TV series in India and he is also developing a large budget British film, R101, with Academy Award winning producer David Parfitt of Trademark Films
Carol Sun-Schuster, Founder of SunSchu
Carol Sun-Schuster is an independent management consultant with over 15 years of experience in marketing, business strategy and communications, bringing a broad international perspective to her work. Previously, Carol was the Asia-Pacific Fan Engagement Lead at Chelsea Football Club based in Singapore. She drove transformational change to their APAC business, building CFC to be a culturally relevant brand and becoming the top Premier League club in China. Prior to CFC, she held leading marketing positions at Disney in Singapore. She started her career in Los Angeles, working for companies such as NBCUniversal, Paramount Pictures and Warner Bros. Carol serves on the board of trustees at Myelopathy.org, a non-profit that helps raise awareness of degenerative cervical myelopathy. She oversees the ongoing development of the organisation’s marketing and communications. Carol received her bachelor’s degree in Deaf Studies from California State University, Northridge. She lives in Cambridge with her husband and daughter.
Winnie Awa, Founder of Antidote Street
Winnie Awa spent the vast majority of her career building innovative consumer-tech platforms for world renowned companies like LVMH, Net-a-Porter and ASOS but soon became disillusioned with the lack of options addressing afro and multi-textured hair. She decided to buddy up with two friends in 2015 to build Antidote Street, a digital destination for all things textured hair, curating products which would be suitable for multicultural women with afro and multi-textured hair. Over the five years of running Antidote Street, she learned a lot about customer habits and gained an intimate understanding of the issues that women were facing when it came to managing their hair. Today, Winnie is on a mission to build the world’s first platform bringing together expert advice and machine learning to offer custom routines, product and ingredient recommendations all tailored to individual hair textures and concerns.