With guest panellists Anthony Rose, Founder and CEO of SeedLegals, Anthony Alderson, Director of The Pleasance Theatre Trust, Pawlet Brookes FRSA, CEO and Artistic Director of Serendipity, and Sarah Sansom, Creative Coach and Executive Producer.

“Where is the balance in creative industries between ‘doing the art’ and making money?”

An exploration of the dynamics of entrepreneurship in creative industries.

Paul Bourne will chair a discussion and take questions for a panel of experts who have been working in arts and creative industries as entrepreneurs, creators and producers. What drives the making of good art? What is the value placed upon opportunities in the Creative Industries? Is a creative product or service any different to any other start-up company or business? What is the investment landscape like? And ultimately is ‘art’ really a creative ‘industry’?

Chaired by Paul Bourne, Artistic Director, Menagerie and Fellow in the Arts (Creative Engagement), Cambridge Judge Business School.

Registration: 18:25-18:30
Panel talk: 18:30-20:00
Networking: 20:00-20:30

Ticket booking is essential for the November series. Please note: main registration closes 24 hours prior to the event. The event will take place on Zoom.

Have a question? Please email the team at [email protected].


Enterprise Tuesday is a popular series for local entrepreneurs. The talks are open to everyone but prior registration is essential.

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Would you like to attend all Enterprise Tuesday talks in Nov 2020, Feb 2021, May 2021 and attend two exclusive Enterprise Tuesday sessions next year? Book your ticket for the full series here at a discounted rate of £60.

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Speaker bios

Anthony Rose

Anthony Rose, Founder and CEO of SeedLegals

Anthony is a technical and product visionary whose career has included 3D graphics, P2P music, internet video, social TV and online communities. In 2016 Anthony co-founded SeedLegals, a revolutionary new legaltech platform that lets startups and investors complete the legals needed to build, grow and fund their business, at a fraction of the cost of using a law firm. In 2015 Anthony founded 6Tribes, a world of communities based on shared interests. 6Tribes was acquired less than a year later. Previously, Anthony co-founded Beamly, a social and content network for television, which was acquired by Coty in 2015. Known as “The man behind BBC iPlayer”, Anthony ran the iPlayer and other BBC services from 2007 to 2010, taking the iPlayer from pre-launch to major success story. Anthony’s patent portfolio includes patents for distributed online rewards, content discovery and interactive television.

Anthony Alderson

Anthony Alderson, Director of The Pleasance Theatre Trust

Anthony Alderson is currently the Director of The Pleasance Theatre Trust since 2005, Vice Chair of the Edinburgh Festival Fringe Society. Formerly; Associate Producer for Glynis Henderson Productions on World Tours of STOMP and Ennio Marchetto; production manager for with Cheek by Jowl. Anthony also produced and shot three films for Maya World in India; produced a variety of live shows; scenery builder for Phil Parsons and spent eight years travelling. Other Board positions include: Red 61 Ticketing, Rhum and Clay Theatre Company, The National Student Drama Festival and Portobello Sailing Club.

Pawlet Brookes

Pawlet Brookes FRSA, CEO and Artistic Director of Serendipity

Pawlet Brookes is the founder, CEO and artistic director of Serendipity, the diversity-led arts organisation in Leicester. Pioneering the establishment of an annual dance festival in Leicester since 2011, Let’s Dance International Frontiers (LDIF), and coordinates the high profile annual Black History Month Leicester. An experienced and highly respected senior manager and producer, Pawlet has been at the forefront of the development of Black arts in the UK since she was appointed Marketing Manager at the Nia Centre (Manchester) in the 90s, then Artistic Director of Peepul Centre (Leicester) and ultimately Chief Executive of Rich Mix (London). In her extensive career, she has worked alongside a wide range of international artists, directors and companies and edited several publications, most recently Reflections: Cultural Voices of Black British Irrepressible Resilience. Pawlet was a finalist for the 2009 National Regeneration and Renewals Award for Cultural Leadership, BME Leader of the Year at the East Midlands Women’s Awards 2018 and was awarded One Dance UK’s Outstanding Programme Award for LDIF in 2018.

Sarah Sansom

Sarah Sansom, Creative Coach and Executive Producer

Sarah Sansom has 20 years’ experience working across the creative, cultural and corporate industries as a strategic change maker, producer, coach and trainer. She injects business skills into the arts, and inspires artistic approaches to businesses. But, is this such a binary process?! Her portfolio of work is driven by a commitment to diversity and inclusion, innovation and social justice. She works with people to enable them to define their purpose, think outside of the box, connect ideas and people, and then design systems of collaborative exchange so that organisations can perform at their best.

Clients include: Punchdrunk, Lemn Sissay MBE, Bristol City Council, Avant Garde Dance Company, Afroreggae (Brazil), Circolombia (Colombia), Liberty-London, the Danish Business Institute, L’oreal, Deagio, Argos and Fox TV. Previous roles include Founder and Director of Time Won’t Wait, Participation Producer at Southbank Centre and Head of Creative Development at Contact Theatre in Manchester. Sarah is a certified MBIT and Relational Dynamics Coach, an NLP Master Practitioner and Trainer, a certified yoga teacher and sits on the Board of Pegasus Theatre in Oxford.

Paul Bourne

Paul Bourne, Artistic Director, Menagerie and Fellow in the Arts (Creative Engagement), Cambridge Judge Business School

Paul works in creative engagement in three key sectors; as a professional theatre director, as a teacher in entrepreneurship and as a consultant and coach in creative communication; storytelling and presenting. He is the Artistic Director of Menagerie, a theatre company which creates and tours New Writing theatre productions worldwide. In executive education and entrepreneurship his key areas of interest are working alongside artists exploring creativity in the workplace, enterprise thinking, collaborative working, communication impact and transformational leadership. His work as a master coach in EPIC Presentation and Pitching Skills has been utilised by chief executives and board members of Arctic Start Up, Universum, Novartis, Procter & Gamble, NIKE and Philip Morris. As well as being a Fellow at CJBS, Paul is a Professorial Fellow of The Moscow School of Management, Cairo University and Stockholm School of Economics.

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(where applicable, further details sent upon registration)

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Date: 3 November 2020
Start Time: 18:30
End Time: 20:00

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Open to: All

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(where applicable, further details sent upon registration)

Event timings

Date: 3 November 2020
Start Time: 18:30
End Time: 20:00