With guest panellists: Moshiel Biton, CEO and Co-founder at Addionics and Jogchum Brinksma, Founder, FLOBAS Ventures

The world has a “carbon budget” – a (rapidly decreasing) amount of greenhouse gases we can put in the atmosphere before global heating is likely to become catastrophic, not just a crisis. What role might entrepreneurship have to play in transforming existing industries before it’s too late? Are the answers different in Europe from those in other parts of the world? What can entrepreneurs, investors and policy makers do to distinguish between entrepreneurship that simply “rides the wave” of anxiety around this issue and entrepreneurship that could genuinely make a difference to the problem, and support the latter?

Chaired by Dr Chris Coleridge, Senior Faculty in Management Practice, Cambridge Judge Business School.

Registration: 18:25-18:30
Panel talk: 18:30-20:00

Ticket booking is essential for the May series. Please note the last booking date for this event is 16:00 Tuesday 4 May 2021.


Enterprise Tuesday introduces budding entrepreneurs to the world of business, aiming to inspire people to pursue their entrepreneurial ambitions. The talks are open to everyone but prior registration is essential.

Have a question? Please email the team at [email protected].

Find out more about future guest speakers and topics

Speaker bios

Moshiel Biton

Moshiel Biton, CEO and Co-founder at Addionics

Moshiel is the CEO and Co-founder at Addionics. He holds a PhD in imaging and modelling of battery materials from Imperial College London. He has experience in developing new methods to image structures specific to battery materials and understanding degradation in both conventional and novel battery cells. He has 21 peer reviewed publications and co-authored three patents. Has helped produce, assemble and analyse many cell types and different battery technologies. Moshiel has been an active board member of Israeli Business Club in London for over three years. Moshiel was a recipient of 10 different prestigious honors & awards. Moshiel conducted fundamental research into the design, synthesis and application of 3D metal structures that paved the way for Addionics formation. Active in the battery field for almost 10 years and prior to that was active in the semiconductor domain.

Jogchum Brinksma.

Jogchum Brinksma, Private investor and Founder, FLOBAS Ventures

Over the past years Jogchum invested in a broad range of university spin-outs with innovative breakthrough technology. Among other, he seeks climate-oriented tech investments, such as technology contributing the energy transition. An example is Cambridge University spin-out Immaterial which is helping the future hydrogen economy with purification, separation and storage or the ability to capture and store CO2 with MOFs. Jogchum supports the companies with capital and advises on strategic challenges, in a capacity as Non-Executive Director or Advisor. The portfolio of 20 investee companies are in the UK, USA and the Netherlands; collectively captured under the 100% privately owned venture capital platform Flobas Ventures.

Chris Coleridge

Dr Chris Coleridge, Senior Faculty in Management Practice, Cambridge Judge Business School

Chris was an entrepreneur as a young man in the 1990s, and, after exiting his business, pursued an MBA, the experience of which inspired him to join academia; he has been teaching entrepreneurship and strategy subjects since 2006.

Chris has taught entrepreneurship inside academia (CJBS, UCL, ESCP Europe, London Business School, University of St Andrews) and outside it (Goldman Sachs 10ksb, London Stock Exchange ELITE in London, Milan and Beirut, New Entrepreneurs Foundation, European Institute of Innovation and Technology, UK Business Growth Builder, ConceptionX, UK-Lebanon Tech Hub). He was formerly programme director of the MSc in Technology Entrepreneurship at UCL, and founded the Cambridge Judge Launchpad (now simply known as the Master of Studies in Entrepreneurship). He is a board advisor to several startups in the fintech, construction, healthcare and digital sectors. In May 2019 he cofounded climateseeds, a Cambridge-based talent-first accelerator focused on fostering startups to attack carbon emissions.

Chris has taught strategy, strategic management and innovation management inside academia (CJBS, UCL, Imperial College, London Business School in London and Dubai, LSE, Beijing Central University of Finance and Economics) and for many organisations outside it (Omnicom, FPE Capital, JLL, Sberbank, Lloyds Banking Group, Santander, Porsche, the UK Ministry of Defence, BAE Systems, IBM, the UAE Prime Minister’s Office, AstraZeneca, the Sanger Institute.) He has also supported open executive programmes at London Business School, including Executing Strategy for Results, Making Innovation Happen and Exploiting Digital Disruption. He has a particular specialism in strategy in ecosystems (e.g. technology partnering strategy), as well as a love of teaching pricing strategy and strategy execution.

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(where applicable, further details sent upon registration)

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Date: 4 May 2021
Start Time: 18:30
End Time: 20:00

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Open to: All

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(where applicable, further details sent upon registration)

Event timings

Date: 4 May 2021
Start Time: 18:30
End Time: 20:00