With guest facilitators Bridgid Nzekwu, Director of Media Training at PA Media Group and Dr Judita Vivas, physical theatre artist, director and actress.

A facilitated, interactive and immersive workshop involving media training and physical theatre, delivered by experts. It is designed to help you communicate with authority, authenticity and impact. Participants will explore media and theatre techniques to boost their confidence and enhance their presence, whatever stage they are on.

This workshop starts with an interactive session with Dr Judita Vivas who will use performer training techniques and methodologies to explore how to present yourself in front of others, how to increase your physical presence, and how to listen and respond to your audience (for example, when pitching to potential investors). Judita, who is a highly skilled theatre practitioner and pedagogue, will offer a variety of one-to-one and small group tasks, in order to highlight the importance of unblocking inhibitions, getting out of your comfort zone, spontaneity, improvisation and authenticity. This will be an introduction towards becoming more engaging, resilient and confident when presenting yourself and your business ideas.

This is followed by a condensed media training masterclass with Bridgid Nzekwu. The masterclass combines theoretical and practical elements on how to make the most of a media interview opportunity.  Delegates will learn how to craft key messages that amplify their brand and connect with their audience, as well as the most effective technique for steering an interview towards these messages.  The masterclass will also provide tips for different styles of interview across print, radio and TV.

The workshop includes a networking break. Nibbles and refreshments will be provided.

EnterpriseWOMEN is an outcome-driven and highly-focused programme. The workshops are tailored for early-stage women entrepreneurs who are starting or scaling their businesses. Registration is essential. We strongly recommend registering early to ensure you get a seat.



09:30-09:45 Registration
09:45-10:00 Welcome and introduction
10:00-11:15 Physical theatre training with Dr Judita Vivas
11:15-12:00 Break and networking
12:00-13:00 Media training masterclass with Bridgid Nzekwu

Speaker bios

Bridgid Nzekwu
Bridgid Nzekwu, Director of Media Training, PA Media Group

Bridgid Nzekwu is a sought-after media trainer and corporate broadcast expert. In October 2018, Bridgid was recognised for her work as a specialist media trainer and was named ‘Outstanding Woman in Professional Services’ at the 2018 Precious Awards. She has trained many of the most high-profile individuals and organisations in public life and in corporate sectors. She is well known as an experienced journalist, having spent more than 15 years in the top-flight of British television news. Bridgid was a presenter and reporter for Channel 4 News for ten years (2000-2010); she was the Channel 4 News Money Reporter, covering consumer and personal finance and continues to present national bulletins for ITV News. She has anchored 24-hour rolling news, online news and factual programmes and has advised various organisations on media strategy.

Bridgid was appointed Head of Media Training in 2014 and became Director of Media Training in 2018. She leads the training team at PA Media Group and is responsible for designing and managing courses and training programmes for clients in every sector, including government, Third Sector, SMEs, large corporates and high-profile individuals. Bridgid also attends client internal leadership sessions, contributing her media expertise as part of the development of senior executives.

Judita VivasDr Judita Vivas, performer, physical theatre artist and teacher

Dr Judita Vivas is a Lithuanian-born performer, physical theatre artist and movement teacher. She is Co-Director of Foxtale Ensemble (European female theatre company) and Double Trouble (theatre-duo with Miriam Gould). Judita is also Associate Artist of DUENDE and Performance Practitioner with Acting Now (Cambridge). She holds a PhD in theatre studies from the University of Kent and regularly leads physical theatre workshops.

Judita’s work is physically and visually dynamic, drawing on real stories, mythologies and autobiographical narratives. She combines somatic sensitivity with movement and voice, ensemble work, storytelling and playful experimentation with tangible materials.
Since 2008, Judita has trained with various international theatre practitioners, devised and performed in a large number of performance projects in Europe and the UK, and collaborated with theatre, dance and multimedia artists

House icon Address

Cambridge Judge Business School
Trumpington St

Clock icon Date & time

Date: 22 February 2020
Start Time: 09:30
End Time: 13:00

People icon Audience

Open to: All entrepreneurs, especially women and minorities (minority entrepreneurs)

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Event location

Trumpington St

Event timings

Date: 22 February 2020
Start Time: 09:30
End Time: 13:00