Professor John Liechty, Smeal College of Business, USA

Much of current sociology and public health research focuses on understanding and mitigating the disease of despair—a precursor and companion to poverty. One clearly identified, yet understudied, contributor is increased loneliness and isolation driven by social media and other online dynamics. Measuring both despair as well as capturing behavioural data of online activity offers an opportunity to better understand how platforms’ marketing activities, as well as user’s interaction with platforms and other users can impact users’ emotional wellbeing (including despair and poverty). In this talk I discuss nascent efforts to establish a research program to gather and analyse a unique set of data and then publish insights about social media’s impact.

Speaker bio

Dr Liechty is a Professor at the Smeal College of Business at Penn State University and has extensive experience developing solutions for top investment banks and marketing research firms. He is an expert in derivative pricing and asset allocation, computational statistics and high performance computing, and marketing research. He has extensive experience in organising and leading research efforts and has experience in creating production level pricing and analysis systems. He has consulted extensively for top investment banks, including Morgan Stanley and Goldman Sachs, helping develop models and parallel computing software solutions for calibrating basket, credit derivatives and statistical based trading strategies. He has also helped lead software development efforts at In4mation Insights, a quantitatively focused Marketing Research firm, where software for leading edge marketing research models were integrated into a high performance/parallel computing platform. In addition, he is a founding member and a leading organiser of an effort that is calling for legislation which will provide better data and analytic tools for the regulatory community in order to safeguard the US financial system. Dr Liechty has a PhD from the Statistical Laboratory at Cambridge University.

Professor Liechty is visiting Cambridge Judge Business School until June 2023.

For more information, please get in touch with Luke Slater.

House icon Address

Castle Teaching Room (Cambridge Judge Business School)
Trumpington St
Cambridge
CB2 1AG

Clock icon Date & time

Date: 1 December 2022
Start Time: 12:30
End Time: 14:00

People icon Audience

Open to: Members of the University of Cambridge

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Event location


Trumpington St
Cambridge
CB2 1AG

Event timings

Date: 1 December 2022
Start Time: 12:30
End Time: 14:00