Part of a guest lecture series organised by the Master of Studies in Social Innovation and the Cambridge Centre for Social Innovation.
More and more companies are using feminist language and messages to sell their products, including in highly controversial sectors such as the tobacco industry. What are the implications, and what’s effect on the efficacy of women’s groups campaigning?
Dr Lilia Giugni presents her research on the gender washing practices of tobacco corporations, for which she recently won (with Professor Paul Tracey) the EGOS Best Paper Award and demystifies the complexities of the research process.
Dr Lilia Giugni is a Research Associate at the Cambridge Centre for Social Innovation at the University of Cambridge, a feminist activist and writer, and the co-founder and CEO of the think tank GenPol- Gender & Policy Insights. Lilia’s research interests and activist work touch upon women’s rights, gender-based violence, and the intersections between gender, social, and ecological injustice.
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