The Times (MBA Supplement): Soft skills needed in hard times
Creativity was the number one competency expected of leaders in a study of CEOs by IBM in 2010. Yet creativity, essential to innovation and key to career success, is a soft skill often absent from the MBA curriculum ... Dr…
Cambridge News: Movie watchers leave rentals behind
The humble video shop – once the favourite source of Friday night entertainment – may be on the way out, according to a university lecturer... Media expert, Dr Allegre Hadida, who lectures at Cambridge Judge Business School, suggested that DVD…
Film industry should rethink its values
Dr Allègre Hadida claims that most film industry research may be short-sighted and out-of-date in its continued use of box office returns as the principle yardstick for measuring whether a film hit or has bombed Dr Allègre Hadida, University Lecturer…

The perception of ‘performance’
Dr Hadida gets creative at a round table discussion to take place on 2 May Dr Allègre Hadida, from Cambridge Judge Business School, will be taking part in a Round Table discussion entitled 'Performance and its Contexts: Disciplinary Perspectives' this…

Researchers get in tune with a pioneering digital music project
Dr Allègre Hadida, Dr Shima Barakat and Becky Schutt, from Cambridge Judge Business School, have partnered with The Sage Gateshead, Fusion Research & Analytics, Videojuicer and Aframe to research a pioneering digital music project to reach wider audiences in the…

Lights, camera, action!
Can Hollywood blockbusters, graphic novels and other artistic mediums stimulate fresh approaches to business and management? Dr Allègre Hadida, Lecturer in Strategy at Cambridge Judge Business School, regularly uses Hollywood blockbusters and graphic novels to stimulate fresh approaches to business…

Creative management
We are all born creative; however, Dr Allègre Hadida, University Lecturer in Strategy at Cambridge Judge Business School, argues that in the work environment we are not all creative equals. In some, creativity flourishes while others learn to suppress their…
