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digital transformation

How an MBA will prepare you for the post-coronavirus jobs market

The coronavirus pandemic has hit the jobs market hard. An MBA could help you stand out once the economy restarts. The coronavirus pandemic has hit the economy hard. Businesses are furloughing staff, the hospitality and travel sectors are in forced…

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Experimenting during the pandemic

Working from home can empower new thinking, writes Dr Kishore Sengupta, Reader in Operations Management at Cambridge Judge Business School. Dr Kishore Sengupta The involuntary migration of work from offices to homes, difficult as it is for many organisations, offers…

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Marketing in the age of big data – what marketers should know

How can marketers keep pace with a demanding retail landscape where consumer desires and expectations are increasingly shaped by technology? Think about the technology tools you were using just a few years ago. What could your phone, laptop, and apps…

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Healthcare digital disruption

Corporations should team up with more flexible startups to drive digital transformation of healthcare, says new paper stemming from collaboration between Cambridge Judge Business School, University Witten/Herdecke and Bayer AG in Germany. Corporations should seek collaborations with nimble startups to…

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Digital transformation

Bringing digital business to the core of the Cambridge MBA. An explosion of growth in digital technology, brings with it opportunities – and challenges – for current and new businesses, so how are we equipping Cambridge MBAs with the tools…

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Navigating a changing digital roadmap

In advance of a conference on 'Doing Business in the Age of Digital Transformation', Dr Kishore Sengupta, Reader in Operations Management at Cambridge Judge Business School, argues that senior managers must confront digital challenges head-on. Why should senior managers think…

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