Cambridge News: Are you a sweetie?
People who suffer social rejection are more attracted to human-like brands like the colourful M&M characters – and are more likely to seek a short-term “fling” relationship with these brands if they blame others (rather than themselves) for the rejection,…
Seminar – The Effect of Social Exclusion on Consumer Preference for Anthropomorphised Brands
Dr Eric Levy, Cambridge Judge Business School Prior research has mainly examined the effect of social exclusion on individuals’ interactions with other people or on their product choices as an instrument to facilitate interpersonal connection. The current research takes a…
Cambridge TV: Charitable giving
Dr Eric Levy, University Lecturer in Marketing at Cambridge Judge Business School, discusses charitable giving and why charities should rethink their advertising strategy in order to boost donations. A new study co-authored by Eric found that likelihood to donate to…
My Science: Willingness to give to charity depends on how inferior or superior you feel
The likelihood to donate to charity depends on whether someone feels superior or inferior to others, which has big implications for charitable advertising strategy, finds a new study co-authored by Dr Eric Levy, University Lecturer in Marketing at Cambridge Judge…
‘Inferiority’ complex-ity for charities
Likelihood to donate to charity depends on whether someone feels superior or inferior to others, which has big implications for charitable advertising strategy, finds new study co-authored at University of Cambridge Judge Business School. Suppose a cancer charity’s advertisement that…
The Conversation: What our spending habits reveal about our romantic intentions
Eric Levy, University Lecturer in Marketing at Cambridge Judge Business School, writes about how men and women attempt to attract and retain mates via the products they buy. “Money might not buy you love, but according to some studies in…
The Naked Scientists: Science interviews: Supermarket sweep
Felicity Bedford investigates what strategies supermarkets are using in order to predict what customers might buy. Dr Eric Levy, University Lecturer in Marketing at Cambridge Judge Business School, met with Felicity in one of Cambridge’s supermarkets to test consumers’ psychology.…
Cambridge Business Magazine: “Moral cues” help encourage people to give time as well as money
Charities “want your time” and not just money finds study co-authored by Eric Levy, University Lecturer in Marketing at Cambridge Judge. The study identifies factors that lessen “time aversion” in charitable giving. Read the full article [edition.pagesuite-professional.co.uk]…
ITV News: Last bastion of traditional high street struggles against influx of chain stores
ITV News Anglia’s reporter Matthew Hudson looks at independent businesses in Cambridge’s Mill Road and investigates how they compete with large chain shops opening in this area. Eric Levy, University Lecturer in Marketing at Cambridge Judge Business School, said the…
My Science: ‘Moral identity’ key to charitable time giving
Charities ‘want your time’ and not just money: a new study co-authored at the University of Cambridge Judge Business School identifies factors that lessen ‘time aversion’ in charitable giving. “The study has significant implications for how charities and other good…