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Eric Levy

Financial Times: Charities that need people’s time benefit from moral exemplars

Charities “want your time” and not just money, says a new study co-authored by Eric Levy, University Lecturer in Marketing at Cambridge Judge Business School. People are more willing to donate their time or money if they receive the right…

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‘Moral identity’ and cues key to charitable time giving

Charities 'want your time' and not just money: new study co-authored at University of Cambridge Judge Business School identifies factors that lessen 'time aversion' in charitable giving. Charities have long wrestled with the issue of persuading people to donate their…

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ITV Anglia: UK budget 2015

Eric Levy, University Lecturer in Marketing at Cambridge Judge, comments in a live ITV broadcast from Cambridge Judge Business School about consumer implications of the new UK budget.

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BBC Radio Cambridgeshire: The big conversation with Paul Stainton

Paul Stainton looks at the cold calls and what can be done about this. The government is working on new rules that will make it more easier for consumers to prosecute the companies annoying with cold calls. Dr Eric Levy,…

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Cambridge Business Magazine: ‘Humanising’ products can reach broader audiences

Dr Eric Levy, University Lecturer in Marketing at Cambridge Judge Business School, says marketers should give their product or brand human-like characteristics in order to reach certain audiences. Read the full article [edition.pagesuite-professional.co.uk]…

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Cambridge News: Why is there trouble at till?

Reporter Daniel Baker investigates why Tesco supermarket giant is not doing well as people's shopping habits have changed. Eric Levy, University Lecturer in Marketing at Cambridge Judge Business School, said that people became more 'price-conscious' and are 'more willing to…

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BBC Radio Cambridgeshire: Andie Harper’s Mid-Morning Show

BBC Radio Cambridgeshire investigates what impact did Tour de France have on Cambridge and the whole country. Eric Levy, University Lecturer in Marketing at Cambridge Judge Business School, shares his insights. Listen from 1hr 40mins 10secs. Listen to the podcast [bbc.co.uk]…

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BBC Look East: News

BBC's reportage on Tour de France have on how important it is for Cambridge and the whole country. Eric Levy, University Lecturer in Marketing at Cambridge Judge Business School, shares his insights.…

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The Sunday Telegraph: Sales are rarely driven by tweets

Rachel Bridge investigates what impact social media has on business. Dr Eric Levy, Lecturer in Marketing at CJBS, said companies need to think carefully before joining social media channels. Read the full article [telegraph.co.uk]…

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Cambridge Network: Male and alone on Valentine’s Day? It could cost you

Men indulge in luxury goods after they have been romantically rejected, while women go for expensive treats when their love-life is on the up, new research, led by Dr. Eric Levy from Cambridge Judge Business School, shows. Read the full…

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