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Eric Levy

Male and alone on Valentine’s Day? It could cost you

Men indulge in luxury goods after they have been romantically rejected, while women go for expensive treats when their lovelife is on the up, new research shows A study by marketing academics has concluded that when men have been rejected…

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2014 news aloneonvalentines

Cambridge News: Men spend their way out of heartbreak but women wait until love life is on the up to splash out, CJBS finds

Men indulge in luxury goods after they have been romantically rejected, while women go for expensive treats when their love-life is on the up, new research, led by Dr. Eric Levy from Cambridge Judge Business School, shows. Read the full…

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Brandwashed – a sign of the times?

Martin Lindstrom, a globally recognised marketer and one of Time magazine’s Top 100 Most Influential People, will be visiting Cambridge Judge Business School on 1 February 2012 as part of his publicity tour to promote his new book, Brandwashed. Speaking…

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Martin lindstrom

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