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When the ‘dragons’ come calling

Incorporating high-technology in low-cost products, offering more product choices and turning high-end specialty products into competitively priced mass market items, Chinese companies are rewriting the rules of business. So argues Professor Peter Williamson, Honorary Professor of International Management at Cambridge Judge…

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2008 podcast williamson when the dragons

Why some technical decisions are too important to leave to engineers

In 1972, Polaroid launched the SX-70, the first fully integrated instant camera and film system, hailed by Fortune magazine as one of the greatest industrial inventions of the time. In achieving this amazing innovation, which made the cover of Life magazine, Polaroid…

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2008 podcast munir why some technical decisions