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Hindu Business Line: Jugaad: a new business paradigm

Frugal innovation is the ability to generate more business and greater social value while significantly reducing the use of resources. It’s about solving, even transcending the paradox of “doing more with less”…Professor Jaideep Prabhu and Navi Radjou, Cambridge Judge Business…

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The World Financial Review: Jugaad innovation: think frugal, be flexible, generate breakthrough growth

Jugaad is a Hindi word that roughly translates as “overcoming hash constraints by improvising an effective solution using limited resources”. Jugaad innovation is a powerful approach to innovation that is most active in emerging markets such as India ... As…

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Strategy Business: What the West can learn from Jugaad

On its own, the structured approach to innovation favored by mature companies can’t deliver the agility and differentiation they need in today’s complex business environment... As written by Professor Jaideep Prabhu of Cambridge Judge Business School, along with Navi Radjou,…

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CNN World: Finding the jugaad for U.S. health care

The U.S. health care system is headed for a train wreck. Costs are poised to balloon from $2.6 trillion in 2010 to a whopping $4.6 trillion in 2020 – accounting then for 20 percent of U.S. GDP... As written by…

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The Times of India: ‘Jugaad’ innovation goes global

For Indians, especially Hindi-speaking people, the word "Jugaad" is something that they have lived with ... But the book written by Professor Jaideep Prabhu from Cambridge Judge Business School, along with Navi Radjou and Simone Ahuja - Jugaad Innovation: A…

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Money Market: Corporation need to look East for help with innovation

Corporate leaders need to know how to recognise the opportunities that lead to innovation and how to foster such a culture in the workplace... Dr Jaideep Prabhu from Cambridge Judge Business School and co-author of the book Jugaad Innovation says…

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Sir Fazle Hasan Abed, Founder of BRAC, to speak at the next Cambridge Leadership Seminar

Cambridge Judge Business School is pleased to welcome Sir Fazle Hasan Abed, Chairman and Founder of BRAC, as speaker at the next Cambridge Leadership Seminar taking place on Friday 26 October In his talk, Sir Fazle will address the role…

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Cambridge 105 FM: In your company

Sam Davies presents this month's edition exploring Cambridge’s business relationship with developing markets around the globe, including an interview with Professor Jaideep Prahbu, Jawaharlal Nehru Professor of Indian Business & Enterprise at Cambridge Judge Business School talking about Jugaad innovation..."…

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The New York Times: Is Jugaad going global?

The word refers, literally, to a makeshift truck which my colleague Anand Giridharadas once memorably described as being “tossed together, saladlike, in the sheds of northern India, beyond regulators’ view... Jugaad has recently gained more attention in the West, thanks…

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The Guardian: From New Delhi to Westminster, governments are cavalier about the poor

The BBC's Welcome to India is remarkable television: a series about how a few of the world's most impoverished people live in two of its largest cities. It is a subject that the channels take in turn to do each…

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