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jugaad

The Financial: ‘Jugaad’ leads the way!

Jugaad Innovation, a book that advocates a frugal, flexible and inclusive approach to growth, co-authored by Professor Jaideep Prabhu of Cambridge Judge Business School, has been described by The Economist as 'the most comprehensive book yet to appear on the…

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Free Press Journal, Mumbai: Creativity at its best

This is a book which is rich in content and very smartly presented ... The three co-authors, Navi Radjou, Professor Jaideep Prabhu and Simone Ahuja, have diverse backgrounds in innovation, leadership and strategy consulting and two teach business at Cambridge…

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Crossword Book Stores: Jugaad: the Indian way of life

Jugaad is a word most commonly heard in India... The three authors, Professor Jaideep Prabhu from Cambridge Judge Business School, along with Navi Radjou, Simone Ahuja, talk about this phenomena that is helping MNC's to develop breakthrough paths to grow…

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Business Standard: Bookworm – the top 10 business bestsellers

No 1: Jugaad Innovation written by Professor Jaideep Prabhu of Cambridge Judge Business School, along with Navi Radjou and Simone Ahuja and published by Random House ...…

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Asia Society: Jugaad Innovation: lessons from the developing world for business worldwide

Economic innovation led by Western nations has given them unprecedented economic advantages in today's globalized market... In the discussion Jugaad Innovation: Frugal and Flexible Approaches for the 21st Century, Asia Society India Centre brought together panelists Navi Radjou, Faculty Member…

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MWorld: Learn about jugaad innovation

There is much attention being given to Jugaad Innovation, a book that is reframing both the language and methodology of innovation... The authors Professor Jaideep Prabhu from Cambridge Judge Business School, along with Navi Radjou, Simone Ahuja, point out that…

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‘Jugaad Innovation’

New book co-authored by Professor Jaideep Prabhu looks at a frugal and flexible approach to innovation Professor Jaideep Prabhu, the Jawaharial Nehru Professor of Indian Business & Enterprise and Director of the Centre for India & Global Business at Cambridge…

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Professor Jaideep Prabhu talks to the BBC World Service about frugal innovation

Professor Jaideep Prabhu, Jawaharlal Nehru Professor of Indian Business & Enterprise at Cambridge Judge Business School, has taken part in a radio programme with the BBC World Service, broadcast on 11 March 2012, focusing on frugal innovation. Talking to Peter…

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Jaideep Prabhu.

Jugaad innovation

In his new book, Professor Prabhu argues that the West must look to India, Brazil and China for a new approach to frugal and flexible innovation Western companies should look to the frugal and flexible approach to innovation used by…

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2012 prabhu jugaad innovation

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