Business Standard: Jugaad is both a necessity and a hobby
Reporter Rohit Nautiyal interviews Cambridge Judge Business School’s Jaideep Prabhu and Navi Radjou on jugaad innovation and how companies around the world are trying to adapt the concept. “Frugal innovation is not just about cutting cost, but adding value,” says…
India Info Online: Frugal Innovation: How to do better with less
In the new book Frugal Innovation award-winning authors show how companies in the West are learning to do business faster, better and cheaper. The book is co-authored by Navi Radjou, Fellow in India & Global Business at Cambridge Judge Business…
Gulf News: An empowered consumer takes over the ‘frugal’ economy
Cambridge Judge Business School's Professor Jaideep Prabhu and Navi Radjou looks at the frugal economy and why it's growing more popular in Western countries. The authors say that "a self-organising frugal economy could generate billions of dollars in value and…
Cambridge Network: ‘Frugal innovation’ is now entrenched in the West
In 2012, the book Jugaad Innovation was influential in letting the world know how developing countries like India were doing more with less. Now its sequel, Frugal Innovation, just published, explains how Western countries have enthusiastically embraced the same philosophy.…
Frugal part two
'Frugal Innovation' is now entrenched in the West. In 2012, the book Jugaad Innovation was influential in letting the world know how developing countries like India were doing more with less. Now its sequel, Frugal Innovation, published on 10 February,…
Project Syndicate: The rise of the frugal economy
Cambridge Judge Business School's Professor Jaideep Prabhu and Navi Radjou looks at the frugal economy and why it's growing more popular in Western countries. The authors say that "a self-organising frugal economy could generate billions of dollars in value and…
The Irish Times: Book review: Frugal Innovation
The Irish Times looks at the new book Frugal Innovation: How to Do More with Less, by Navi Radjou, Fellow in India & Global Business, and Jaideep Prabhu, Jawaharlal Nehru Professor of Indian Business & Enterprise and Director of the…
The Economist: Cheap and cheerful
The Economist's Schumpeter column looks at the new book Frugal Innovation: How to Do More with Less, by Navi Radjou, Fellow in India & Global Business, and Jaideep Prabhu, Jawaharlal Nehru Professor of Indian Business & Enterprise and Director of…
Exchange Magazine: Navi Radjou: Creative problem-solving in the face of extreme limits
In this TED talk, Navi Radjou, business consultant and fellow in India & Global Business at Cambridge Judge Business School, talks about frugal innovation and shows some examples how people in India find clever ways to solve problems with limited…
BBC Radio 4: In business: 21st century unlimited
Peter Day looks into frugal innovation and interviews Navi Radjou, business consultant and Fellow in India & Global Business at Cambridge Judge Business School. Listen to the interview [bbc.co.uk]…