Medical Express: Facebook updates could help to understand mental health disorders
Our Facebook status updates, “likes” and even photos could help researchers better understand mental health disorders with the right ethical safeguards, says a new study from the University of Cambridge. The data collected from social media could help improve researchers’…
From academia to (off)-Broadway
David Stillwell is a big data academic at Cambridge Judge Business School. So why does he feature in a hit play at New York's Public Theater, starring Daniel Radcliffe? Dr David Stillwell is an academic through and through. Bespectacled, earnest,…

Yahoo Finance: An algorithm can predict how smart you are based on your Facebook photo
A recent study co-authored by David Stillwell, University Lecturer in Big Data Analytics & Quantitative Social Science at Cambridge Judge Business School, looked at Facebook profile images of more than a thousand people in order to predict how smart someone…
Cambridge Business Magazine: Study points to ‘happier’ e-commerce results
Money really can buy happiness when spending fits our personality, finds a pioneering “big data” study based on nearly 77,000 actual UK bank spending transactions co-authored by Cambridge Judge’s David Stillwell, along with Joe Gladstone and Sandra Matz. The three…
New Scientist: What your social media profile picture says about your personality
Is it possible to determine user’s personality by social media profile pictures? David Stilwell, University Lecturer in Big Data Analytics & Quantitative Social Science at Cambridge Judge Business School, says this is not enough: “Profile picture analysis is not going…
World Economic Forum: Can money buy you happiness? It depends on how you spend it
Money can buy happiness when spending fits our personality, finds study by University of Cambridge researchers based on 77,000 real bank spending transactions. People who spent more money on purchases which matched their personality were happier, found the study co-authored…
The Washington Post: Money can buy happiness – if you know how to use it
A new study from University of Cambridge looked at almost 77,000 transactions of 625 participants and found that people who spent more on purchases that matched their personality were happiest. The study was co-authored by Cambridge Judge’s Joe Gladstone and…
BBC Radio Cambridgeshire: News
Sandra Matz, a PhD candidate at the University of Cambridge’s Psychology Department, discusses the new study that says that money can buy you happiness if spending fits your personality. The study was authored by Sandra, Joe Gladstone, a Research Associate…
CNBC: Study: Money does buy happiness
New research based on 77,000 real bank spending transactions finds that money can buy happiness when spending fits our personality. The study was co-authored by David Stillwell and Joe Gladstone at Cambridge Judge Business School and Sandra Matz at the…
The Independent: Money could buy you happiness if the item matches your personality
A new study co-authored at Cambridge Judge Business School and the University of Cambridge’s Psychology Department says that money can buy you happiness. After looking at 77,000 bank transactions the study found people who spent more money on purchases which…